Implementation of Marketing Mix Strategy In Increasing Revenue of Sehatea

Helmi, Mohd. Raihan (2024) Implementation of Marketing Mix Strategy In Increasing Revenue of Sehatea. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

The focus of this research is consumers Sehatea, Jl.Gatot Subroto, Rimba Sekampung Village, Bengkalis. The type of data in this study used the qualitative data. The data collection technique used is Interview, document. This type of research is descriptive research is data collected in the form of words, sentences or pictures. In this research, the 4P marketing mix is used, namely product, price, place, promotion. In terms of product innovation, Sehatea also produces derivative products from drinks which produce mocktail syrup drinks with various flavors. Sehatea made changes to product sales prices in order to compete. in promoting Sehatea using offline and online communication, offline communication by mouth to mouth and online promotion using various social media. After implementing the marketing mix, there was an increase in income from product sales. Key Words: Marketing 4P, Increase Revenue.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Pratama, Adrian Irnanda adrianirnanda@gmail.com NIDN0017118904
Uncontrolled Keywords:	Marketing 4P, Increase Revenue.
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR
Depositing User:	ABI C 2024
Date Deposited:	12 Aug 2024 08:07
Last Modified:	12 Aug 2024 08:07
URI:	http://eprints.polbeng.ac.id/id/eprint/12884

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• Implementation Of Marketing Mix Strategy In Increasing Revenue Of Sehatea. (deposited 06 Aug 2024 02:53)
  • Implementation of Marketing Mix Strategy In Increasing Revenue of Sehatea. (deposited 12 Aug 2024 08:07) [Currently Displayed]

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