Visual Branding as Communication Strategy Used by PT. RAPP Through Website

Susi, Susi (2024) Visual Branding as Communication Strategy Used by PT. RAPP Through Website. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

The aim of the research is to identify the visual brand elements used visual communication on the RAPP website. The author conducted descriptive-qualitative research in try to understand the data and material on this website. Data collection technique in this study was observation on a website. The object of this research is the RAPP website. The results of the study show that visual brand elements are used consistently and with great care to produce a distinctive brand identity. The colors and typography complement the company's brand values and personality, and the prominently. This website uses high quality images, giving a professional impression.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Elfa, Fanalisa fanalisaelfa@polbeng.ac.id NIDN0008108502
Uncontrolled Keywords:	Visual Branding, Communication Strategy, PT.RAPP, Website
Subjects:	500 ILMU BAHASA > 530 ILMU BAHASA ASING > 531 Sastra (dan Bahasa) Inggris
Divisions:	Jurusan Bahasa > Sarjana Terapan Bahasa Inggris untuk Komunikasi Bisnis dan Profesional > TUGAS AKHIR
Depositing User:	Bispro Bispro
Date Deposited:	20 Aug 2024 07:48
Last Modified:	20 Aug 2024 07:48
URI:	http://eprints.polbeng.ac.id/id/eprint/13009

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