Analysis of Communication Strategy Factors Used by EXO on Instagram to Engage Followers

Wahida, Farha (2024) Analysis of Communication Strategy Factors Used by EXO on Instagram to Engage Followers. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This research aims to answer the formulation of the problem regarding the communication strategy factors used by the boy group EXO on social media and to find out the extent to which these factors succeed in engaging followers. This research uses a qualitative descriptive analysis method. The data consists of posts on EXO's Instagram. The results obtained show that EXO's communication strategy factors are: knowing the audience well, determining the message to be conveyed in each post, choosing the right communication method, and using popular social media. The high number of likes and comments on EXO's posts indicate that the communication strategy factors succeeded in engaging followers' attention. This research confirms the importance of precise and targeted communication strategy factors in engaging and maintaining followers' attention.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Aswandi, Aswandi andy.aminsyah@gmail.com NIDN0012048802
Uncontrolled Keywords:	Communication strategy, Factors, EXO, Social media, Followers
Subjects:	500 ILMU BAHASA > 530 ILMU BAHASA ASING > 531 Sastra (dan Bahasa) Inggris
Divisions:	Jurusan Bahasa > Sarjana Terapan Bahasa Inggris untuk Komunikasi Bisnis dan Profesional > TUGAS AKHIR
Depositing User:	Bispro Bispro
Date Deposited:	21 Aug 2024 08:34
Last Modified:	21 Aug 2024 08:34
URI:	http://eprints.polbeng.ac.id/id/eprint/13053

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