Kepuasan Pelanggan Terhadap Perusahaan Jasa J&T (Studi Kasus Pada Mahasiswa Kota Bengkalis)

Pratama, Arezky (2021) Kepuasan Pelanggan Terhadap Perusahaan Jasa J&T (Studi Kasus Pada Mahasiswa Kota Bengkalis). Diploma thesis, Politeknik Negeri Bengkalis.

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Abstract

This research is a quantitative research which aims to determine customer satisfaction at J&T service companies in Bengkalis City. The problem in this research is how the customer satisfaction at J&T Bengkalis City and knowing the dominant factor and also the smallest factor. The subjects in this study were people who had used the services of J&T Kokta Bengkalis consisting of 32 men and 68 women. The instrument used in this study was a questionnaire that was sourced from the variable operational development. The research instrument consisted of 100 items with the highest mean score on the indicators of quality goods and services, namely 4.22 with a very high category. This means that quality goods and services have a significant effect on customer satisfaction. This suggests that the indicators of quality goods and services have a major influence on customer satisfaction.

Item Type: Thesis (Diploma)
Contributors:
ContributionContributorsEmailNIDN/NIDK
Thesis advisorHandayani, Tritrihandayani@polbeng.ac.idNIDN0008058502
Uncontrolled Keywords: Customer satisfaction, services, quality goods and services
Subjects: 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen
550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 579 Bidang Manajemen Yang Belum Tercantum
Divisions: Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR
Depositing User: Administrasi Bisnis B
Date Deposited: 05 Sep 2021 16:15
Last Modified: 13 Oct 2021 13:42
URI: http://eprints.polbeng.ac.id/id/eprint/1326

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