Perencanaan Dan Pembuatan Bisnis Churros Two Princess (Tinjauan Aspek Pemasaran)

Mahdalena, Sinta (2021) Perencanaan Dan Pembuatan Bisnis Churros Two Princess (Tinjauan Aspek Pemasaran). Diploma thesis, Politeknik Negeri Bengkalis.

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Abstract

The purpose of this final project are to find out how to plan and make the Churros Two Princess business, to determine the segmenting, targeting and positioning of the marketing mix that will be carried out in the Churros Two Princess business,to find out the obstacles faced during the marketing process and the solutions that can be given from the constraints faced. This final project uses 4 methods consisting of a project preparation plan, a project implementation plan, a project completion plan and a project reporting plan. The results of the implementation of this final project are for the preparation stage, in the marketing section that must be done firstpreparing capital, a location survey for marketing. product, product preparation, designing and making labels to the manufacturing process of product packaging. For the implementation time of this final project starts from 25 October 2020 to 18 January 2021. By way of delivery order. Completion of the Churros Two Princess product project set a selling price of IDR 10,000, - / box. Project reporting consists of reporting on the implementation of project activities and financial reports on project activities.

Item Type: Thesis (Diploma)
Contributors:
ContributionContributorsEmailNIDN/NIDK
Thesis advisorSupriati, Supriatisupriati@polbeng.ac.idNIDN1004108302
Uncontrolled Keywords: Churros, Marketing, Business, Planning
Subjects: 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen
550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions: Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR
Depositing User: Administrasi Bisnis B
Date Deposited: 05 Sep 2021 16:25
Last Modified: 05 Sep 2021 16:25
URI: http://eprints.polbeng.ac.id/id/eprint/1328

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