Widia, Widia (2024) Analisis SWOT Untuk Meningkatkan Strategi Daya Saing Pada Usaha Mikro Kecil Menengah (UMKM) “Cafe Fanelco” Di Pulau Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
Cafe Fanelco is an MSME that sells food and beverage products. This MSME was established in 2021. In order to survive and compete with other similar businesses, research was conducted to analyze internal and Ekternal factors to determine the right strategy. The objectives of this study are: (1) To analyze the competitiveness strategy of the Cafe Fanelco business. (2) To analyze the IFAS and EFAS strategies at the Cafe Fanelco business. (3) To analyze the SWOT analysis strategy applied by the Cafe Fanelco business. This type of research is a type of qualitative research. The research methods used are documentation, interviews, and questionnaires. The data analysis technique used uses SWOT Analysis which includes qualitative SWOT analysis, IFE matrix, EFE matrix, and grand strategy matrix. The results of this study indicate that: Cafe Fanelco prioritizes Japanese Food with quality ingredients and various promotions carried out to attract customers. Internal factors (Strengths and Weaknesses) and Ekternal factors (Opportunities and Threats). These results show that the total score of internal factors is 3.6 and the total score of Ekternal factors is 3.49 where from this factor obtained is included in quadrant 1. Quadrant 1 is a strategy that utilizes strengths and opportunities.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | SWOT Analysis, Competitiveness, MSME | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 23 Aug 2024 02:56 | ||||||||
| Last Modified: | 23 Aug 2024 02:56 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13370 |
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