The Business Communication Techniques Used By The Main Characters in The Film “The Founder (2016)”

Nazari, Wulan (2024) The Business Communication Techniques Used By The Main Characters in The Film “The Founder (2016)”. Undergraduate thesis, Politeknik Negeri Bengkalis.

	Text (Abstract) 1.SKRIPSI-5504201019- Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (182kB)
	Text (Bab I Pendahuluan) 2.SKRIPSI-5504201019-Bab 1 Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (141kB)
	Text (Daftar Pustaka) 3.SKRIPSI-5504201019-Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (138kB)
	Text (Full Text) 4.SKRIPSI-5504201019-Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (2MB)

Abstract

In the modern era, knowledge is no longer obtained solely from libraries. It is also acquired through the Internet and various other media, including films. Films offer opportunities to explore different aspects of life, such as life lessons, romance, history, and business. Many films depict journeys in the business world, offering valuable insights for entrepreneurs seeking to build and expand their enterprises. One such example is the film The Founder. The study aims to determine what business communication techniques are employed by the main character in the film “The Founder (2016).” The design of this study is descriptive qualitative research. The instrument used is an observation, where the main character, Ray Kroc and Harry J Sonneborn, in the film The Founder (2016) is the main object of the study. The results of the study have been collected in 22 scenes in Ray Kroc Techniques and 4 scenes from Harry J Sonneborn techniques in the film “The Founder (2016)”. The study's conclusion shows that the business communication strategies used by the main characters in the film are redundancy, informative, persuasive, educational, and coercive. It shows that Ray Kroc's communication techniques include 10 instances of redundancy, 9 of informative, 15 of persuasive, 1 of educative, and 2 of coercive. In contrast, Harry J. Sonnerborn employs 3 informative, 1 persuasive, and 1 educative techniques. Therefore, it can be concluded that the most frequently used communication technique by the main characters in this film is the persuasive technique.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Malik, A malique.mr@gmail.com NIDN1015107001
Uncontrolled Keywords:	Film, Business, Communication, Business Communication Strategies, The Founder 2016
Subjects:	500 ILMU BAHASA > 530 ILMU BAHASA ASING > 531 Sastra (dan Bahasa) Inggris
Divisions:	Jurusan Bahasa > Sarjana Terapan Bahasa Inggris untuk Komunikasi Bisnis dan Profesional > TUGAS AKHIR
Depositing User:	Bispro Bispro
Date Deposited:	23 Aug 2024 02:25
Last Modified:	23 Aug 2024 02:25
URI:	http://eprints.polbeng.ac.id/id/eprint/13373

Actions (login required)

View Item