Aisyah, Nur (2024) The Marvel Studios Marketing Communication Strategy in Maintaining Viewers at Twitter. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
Investigating Marvel Studios' marketing communication strategy to interact with viewers on Twitter is the focus of this study. The research attempts to pinpoint the promotional content that Marvel Studios uses, including posters, trailers, and captions for Marvel products. The study used content and document analysis techniques to gather information from Marvel Studios' official Twitter account, employing a qualitative descriptive methodology. The results provide insight into how Marvel Studios uses interactivity and strategic content to effectively engage its audience. This study adds to our understanding of social media marketing in the entertainment sector, especially as it relates to building a devoted following. Key parts of the strategy include releasing trailers often to spark discussions, using eye-catching posters to create excitement, writing engaging captions to build emotional connections, regularly posting to keep the brand visible, and actively engaging with fans to build a community and increase loyalty. Additionally, the study highlights the importance of leveraging beloved characters like Tony Stark to connect with fans in a unique and fun way, as well as the role of user-generated content and social media campaigns in fostering a strong community around the Marvel brand.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Marvel Studios, Marketing Communication, Twitter | ||||||||
| Subjects: | 500 ILMU BAHASA > 530 ILMU BAHASA ASING > 531 Sastra (dan Bahasa) Inggris | ||||||||
| Divisions: | Jurusan Bahasa > Sarjana Terapan Bahasa Inggris untuk Komunikasi Bisnis dan Profesional > TUGAS AKHIR | ||||||||
| Depositing User: | Bispro Bispro | ||||||||
| Date Deposited: | 23 Aug 2024 03:20 | ||||||||
| Last Modified: | 23 Aug 2024 03:20 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13401 |
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