Gusrita, Novia (2024) Pengaruh Iklan Media Sosial Terhadap Keputusan Pembelian Pada Umkm My_Liciouscake. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This research aims (1) This research aims to identify the influence of social media advertising on purchasing decisions for My_Liciouscake MSMEs. (2) To find out whether there is a significant relationship between social media advertising carried out by MSME My_Liciouscake and purchasing decisions. (3) To find out whether there is an influence between MSME My_Liciouscake social media advertising and an increase in buyers. The research method used is a quantitative method. The technique used in collecting data is a questionnaire/questionnaire. The research results show (1) There is an influence of social media advertising on purchasing decisions for My_Liciouscake MSMEs of 21.7%. (2) There is a significant relationship between social media advertising and purchasing decisions for My_Liciouscake MSMEs, because T count (5.206) > T table (1.984) with sig. (0.000) < (0.05). (3) there is an influence between social media advertising and an increase in the number of buyers for My_Liciouscake MSMEs which has the highest average, namely 4.38, which is classified in the very high category.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Purchasing decisions, social media UMKM My_Liciouscake. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 23 Aug 2024 07:55 | ||||||||
| Last Modified: | 23 Aug 2024 07:55 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13568 |
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