Gustiyana, Eka (2024) Penerapan Pemasaran Digital Pada UMKM Canai Mak Fajar Di Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The aim of conducting digital marketing at Canai Mak Fajar MSMEs is to find out the marketing mix such as: product, price, place and promotions that have been carried out at Canai Mak Fajar MSMEs, to implement digital marketing as a sales strategy, and to find out the obstacles and solutions faced during the marketing process. This project implementation method consists of four stages, namely project preparation, project implementation, project completion, and project reporting. Thus, the final result of this product is to apply digital marketing in the development of Canai Mak Fajar MSMEs in Bengkalis. The digital marketing process is divided into several stages: the process of making roti canai, the process of creating social media accounts, and marketing products on social media. The obstacle faced when implementing digital marketing is that the author has to think of interesting content ideas every day that can attract consumers' buying interest so that Canai Mak Fajar products are better known to many people in Bengkalis City as well as in remote areas of Bengkalis. The solution taken by the author must be extra in looking for references for interesting and up-to-date content ideas so that consumers are interested in buying canai at UMKM Canai Mak Fajar. It can be concluded that the implementation of digital marketing that has been carried out has had a positive impact.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Application, Marketing, Digital, UMKM Canai Mak Fajar Bengkalis. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 23 Aug 2024 13:35 | ||||||||
| Last Modified: | 23 Aug 2024 13:35 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13595 |
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