Ismernaini, Manja (2024) Rhetorical Technique Used on Rolex Story Telling Advertisement. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The researcher aims to discussed the rhetorical techniques and majas used in Rolex story telling advertisements. The purpose of this research is to find out the rhetorical techniques used in Rolex story telling advertisements and the rhetorical meaning contained in them. The data was categorized into descriptive qualitative research. The data collection technique was by using documentation and observation. This research focuses on 10 Rolex advert videos on YouTube to understand the rhetoric used in the advert. The researcher also used documentation techniques to get accurate results. The results of this study found that there are 2 rhetorical techniques and 6 majas used in the 10 advertisements, namely ethos and pathos rhetorical techniques and the majas of metaphor, repetition, hyperbole, antithesis, alliteration, and metonymy.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Techniques, Figure of Speech, Advertisements. | ||||||||
| Subjects: | 500 ILMU BAHASA > 530 ILMU BAHASA ASING > 531 Sastra (dan Bahasa) Inggris | ||||||||
| Divisions: | Jurusan Bahasa > Sarjana Terapan Bahasa Inggris untuk Komunikasi Bisnis dan Profesional > TUGAS AKHIR | ||||||||
| Depositing User: | Bispro Bispro | ||||||||
| Date Deposited: | 26 Aug 2024 02:25 | ||||||||
| Last Modified: | 26 Aug 2024 02:25 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13711 |
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