Pengaruh Risiko Terhadap Keputusan Pembelian Secara Online (Studi Kasus Pada Masyarakat Bengkalis)

Sofyan, M. (2024) Pengaruh Risiko Terhadap Keputusan Pembelian Secara Online (Studi Kasus Pada Masyarakat Bengkalis). Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This research aims to analyze the risks of online purchasing in the Bengkalis community, as well as analyzing the influence of risk on online purchasing decisions in the Bengkalis community. This research is a type of associative research with a sampling technique using purposive sampling and the number of respondents was 100 people. Data collection was carried out through questionnaires distributed using Google Form and analyzed using SPSS version 20. Data analysis techniques in this research included simple correlation tests, simple linear regression tests, and hypothesis testing. The research results show that risk has a positive and significant effect on purchasing decisions with a coefficient of determination (KD) of 0.571 or 57.1%. This means that the influence of the independent variable (Risk) on the dependent variable (Purchase Decision) is 5.7%. while the remaining 94.3% (100%-5.7%) is influenced by other variables not discussed in this research.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Rini, Arvika Sari riniarvika@polbeng.ac.id NIDN0010058806
Uncontrolled Keywords:	Risk, Purchase, Purchase Decision
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 573 Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll)
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	26 Aug 2024 13:56
Last Modified:	26 Aug 2024 13:56
URI:	http://eprints.polbeng.ac.id/id/eprint/13754

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