Hanim, Farida (2024) Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Pakaian Serba 35 Ribu di Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to analyze the influence of product quality on the purchase decision of 35 thousand all-round clothing. For this reason, the researcher conducted a study at a 35 thousand convenience store. The problem in this study is how product quality affects the purchase decision of 35 thousand all-round clothes in Bengkalis, based on respondents' responses regarding product quality and purchase decisions. This type of research is a type of associative research by distributing questionnaires online to 100 respondents and analyzed using validity tests, reliability, classical assumption tests or prerequisite tests, simple calibration tests, simple linear regression tests, and hypothesis tests (t-tests). The population in this study is the people of Bengkalis Regency. This study uses purposive sampling with a non-probalability sampling technique (because the population being studied is unknown). The results showed that the product quality variable and the purchase decision variable were in a high position with an average value of 3.6 (x) and 3.84 (y). From the determination coefficient R square or called the determination coefficient (KD) is 0.729 or equal to 72.9% which means that the influence of the independent variable of product quality on the variable bound to purchase decisions is 72.9%. So it can be said that 72.9% of variables that affect the purchase decision on 35 thousand all-round clothing, while the remaining 2.71% (100% - 729) are caused by other variables other than product quality that are not discussed in this study.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Product Quality, Purchase Decision | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 28 Aug 2024 03:21 | ||||||||
| Last Modified: | 28 Aug 2024 03:21 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/14069 |
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