Hasrun, Muhammad (2024) Analysis Marketing Mix Of Tiktok Shop. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The goal of the TikTok Store Marketing Mix is to create a strong ecosystem in the world of e-commerce by leveraging the uniqueness of the TikTok social media platform. Some of the main objectives of implementing the Marketing Mix in TikTok Shop include, Increasing Brand Awareness, Encouraging User Engagement, Facilitating Ease of Purchase, Offering a Variety of Products, Supporting Small Business Presence, Strengthening Third Party Involvement, Increasing Conversion Rates. In this research, qualitative data is used. This type of research is descriptive or from literature study. For sampling techniques, use sampling techniques that are in accordance with purposive sampling. And for data collection techniques, namely using Visual content and Documentation. From the results of this research, researchers can explain that the results of the TikTok Store Marketing Mix analysis show that this platform has succeeded in integrating effective marketing strategies into its social media ecosystem. With a focus on trendy products, customizable prices, and promotions via short, viral videos, TikTok Shop creates a fun shopping experience that connects directly to the content users are interested in. A fast purchasing process, support for small sellers, and collaboration with content creators, all support TikTok Shop's success in creating a dynamic e-commerce platform that meets user expectations in today's digital era. TikTok Shop has succeeded in creating products that suit market trends and needs, offering competitive prices with flexibility for consumers, and utilizing the viral potential of video content to promote products effectively. The integration of shopping features directly from video provides a seamless and innovative shopping experience, speeding up the conversion process from viewers to the The Buyers. Support for small sellers and collaboration with content creators enriches the TikTok Shop ecosystem, while the use of online distribution strategies expands global reach. Overall, the analysis results show that TikTok Shop has succeeded in creating an e-commerce platform that is dynamic, attractive and responsive to the needs of modern consumers.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Marketing Mix, TikTok Shop | ||||||||
| Subjects: | 550 ILMU EKONOMI > 560 ILMU EKONOMI > 568 Bidang Ekonomi Lain Yang Belum Tercantum 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 576 Manajemen Industri |
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| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | ABI C 2024 | ||||||||
| Date Deposited: | 01 Sep 2024 08:11 | ||||||||
| Last Modified: | 01 Sep 2024 08:13 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/14603 |
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