Melini, Melini (2021) Perencanaan dan Pembuatan Usaha Kebab Telor "Bablor Rame" (Tinjauan Aspek Pemasaran)". Diploma thesis, Politeknik Negeri Bengkalis.
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Abstract
This final project has a special pupose for knowing segmenting, targeting, positioning, marketing mix, obstacles and solutions to the in method project in its setup consists of a project preparation plan, and a project reporting plan. The result of this project is a geodefis outlook on Bengkalis region. Demgra rate of all kinds. A robust, fast food consumer caliphate. suggesting that all circles could consume this product. Lie a healthy fast food tray. The marketing kebab telor bablor Rame are wrapped in a paper wrap with a price that and talkers production and marketing cost and makes the price Rp. 8.000,- and the projects marketing site is promoted throught advertising and direct sales. the problem is the rain plungking weather and pandemic covid-19 which interfere with direct marketing and with product sticker logos not printed at the time of the market. Solution was a problem for intense promotion at sicial media and for immediate printing sticker logos product.
| Item Type: | Thesis (Diploma) | ||||||||
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| Uncontrolled Keywords: | Business Planning, Market Segmentation, Market Targeting, Differentiation positioning and Marketing mix | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Administrasi Bisnis B | ||||||||
| Date Deposited: | 14 Sep 2021 10:07 | ||||||||
| Last Modified: | 14 Sep 2021 10:07 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/1467 |
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