The Influence Of Service Quality And Store Atmosphere On Consumer Satisfaction At Cafe Zamatra

Fitriyani, Natasya (2024) The Influence Of Service Quality And Store Atmosphere On Consumer Satisfaction At Cafe Zamatra. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This Study aims to determine the influence of service quality and store atmosphere on consumer satisfaction at cafe Zamatra. The independent variables are service quality, store atmosphere and the dependent variable is consumer satisfaction. The research method used is a quantitative approach by collecting primary data through a survey method by distributing questionnaires to 100 respondents who have visited Cafe Zamatra. Data processing uses SPSS application program version 25. Based on the tests carried out, these results were obtained. The research shows a T value of 1.193 for service quality, meaning that service quality has no effect on consumer satisfaction, the store atmosphere variable with a T value of 7.283, for service quality and atmosphere the effect on consumer satisfaction and the F test with a value of 37.038 which shows that simultaneously service quality and store atmosphere influence consumer satisfaction, it can be seen from the R Square table of 43.3% which means the service quality variable, store atmosphere influence the consumer satisfaction variable and 56, 7% of other variables influence consumer satisfaction outside of this research.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Maulana, Hutomo Atman hutomomaulana@gmail.com NIDN198908312018031001
Uncontrolled Keywords:	Service Quality, Store Atmosphere, Consumer Satisfaction
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR
Depositing User:	ABI C 2024
Date Deposited:	03 Sep 2024 09:04
Last Modified:	03 Sep 2024 09:04
URI:	http://eprints.polbeng.ac.id/id/eprint/14684

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