Syakila, Nur (2021) Perencanaan Dan Pembuatan Bisnis Lumpur Surga (Tinjauan Aspek Pemasaran). Diploma thesis, Politeknik Negeri Bengkalis.
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Abstract
The purpose of this final project is to find out how to plan and create a heavenly mud business, to find out how segmenting, targetting and positioning, to find out how the marketing mix is and to find out the obstacles faced during the marketing process and the solutions that can be given from the obstacles faced. This final project uses 4 methods consisting of a project preparation plan, a project implementation plan, a project completion plan and a project reporting plan. The results of the implementation of this final project are for the preparation stage in the marketing department which must be done first preparing capital, preparing equipment and materials, selecting packaging, and making product label concepts. The implementation stage carried out is determining the product marketing strategy and marketing mix (marketing mix) product. The completion stage is carried out, namely selling the product with a predetermined price. For the implementation time of this final project starting from November 26, 2020, how to promote through social media such as Instagram, Fcabeook and WhatsApp. The Lumpur Surga product project sets a selling price of Rp. 15,000 for the large hood, and Rp. 8,000 for the small hood. Project reporting consists of reporting on the implementation of project activities and financial reports on the implementation of project activities.
| Item Type: | Thesis (Diploma) | ||||||||
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| Uncontrolled Keywords: | Lumpur surga, Planning, Busines,Marketing | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 573 Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) 580 ILMU SOSIAL HUMANIORA > 590 ILMU POLITIK > 594 Ilmu Administrasi (Niaga, Negara, Publik, Pembangunan, Dll) |
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| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Administrasi Bisnis A | ||||||||
| Date Deposited: | 11 Sep 2021 13:31 | ||||||||
| Last Modified: | 11 Sep 2021 13:31 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/1532 |
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