Polbeng Business Expo (Case Study of Zamatra MSMEs)

Oktayani, Syarifah Weni Tri (2025) Polbeng Business Expo (Case Study of Zamatra MSMEs). Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This project focuses on the implementation of Polbeng Business Expo 2024 with the theme “Realizing Dreams, Building the Country Towards Golden Indonesia: The Synergy of Higher Education, Industry, and MSMEs in Realizing the Creative Economy.” This project aims to increase the visibility and market reach of MSMEs through various digital marketing strategies, such as promotional videos, product catalogs, and social media marketing. The creation of 30 promotional videos and tenant catalogs, along with detailed business profiles, contributed to professionally showcasing MSME products and services, both at the event and through online platforms. Social media marketing played an important role in increasing the number of visitors and promoting the event to a wider audience. In addition, the implementation of QRIS (Quick Response Code Indonesian Standard) facilitated smoother transactions for MSMEs, further supporting the digital transformation of their businesses. The event's financial reporting system provided valuable insights for tenants' business development, enhancing their ability to assess their performance and future prospects. The results of this initiative demonstrate the effectiveness of digital marketing strategies in increasing visibility, market reach and customer engagement for MSMEs. The study underscores the importance of synergy between universities, industry and MSMEs in driving economic growth and provides recommendations for the adoption of digital technology and sustainable marketing strategies to support MSME success.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Maulana, Hutomo Atman hutomomaulana@gmail.com NIDN0031088902
Uncontrolled Keywords:	Polbeng Business Expo, MSMEs, digital marketing, promotional videos, product catalogs, social media marketing, QRIS
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR
Depositing User:	ABI Kelas C
Date Deposited:	17 Feb 2025 01:22
Last Modified:	17 Feb 2025 01:22
URI:	http://eprints.polbeng.ac.id/id/eprint/15794

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