Darmawan, Tedy (2022) Faktor-Faktor Sosial Yang Mempengaruhi Konsumen Dalam Membeli Smartphone Merek Vivo Pada Masyarakat Bengkalis. Diploma thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to determine the social factors that influence consumers in buying Vivo brand smartphones in the Bengkalis community. This type of research is observational by distributing questionnaires to 100 respondents using the non-probability sampling method of selecting samples. The results of this study indicate that the reference group gets a mean score of 3.98 classified as high class, families get a mean score of 4.00 classified as high class, roles and status get a mean score of 4.00 classified as high class. So the most dominant social factors influencing consumers in buying Vivo brand smartphones ,are the families role and status, while the lowest social factors influencing consumers in buying Vivo brand smartphones are Reference groups.
| Item Type: | Thesis (Diploma) | ||||||||
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| Uncontrolled Keywords: | Purchase decisions, Social factors. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 560 ILMU EKONOMI > 562 Akuntansi 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran 580 ILMU SOSIAL HUMANIORA > 610 ILMU SOSIAL > 617 Kependudukan (Demografi, dan Ilmu Kependudukan Lain) |
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| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Users 376 not found. | ||||||||
| Date Deposited: | 19 Aug 2022 16:18 | ||||||||
| Last Modified: | 19 Aug 2022 16:18 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/4546 |
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