Liyani, Annisa April (2022) The Effect of Product Utilitarian on Switching of Premium to Pertalite Products in Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
|
Text (Abstract)
1. TA - 5404181128 - Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (230kB) | Preview |
|
|
Text (Chapter I Introduction)
2. TA - 5404181128 - Chapter 1 Introduction.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (648kB) | Preview |
|
|
Text (References)
3. TA - 5404181128 - References.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (501kB) | Preview |
|
![[img]](http://eprints.polbeng.ac.id/style/images/fileicons/text.png) |
Text (Full Text)
4. TA - 5404181128 - Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (3MB) |
Abstract
This study aims to the effect of product utilitarian on switching of premium to pertalite products in Bengkalis. The independent variable is product utilitarian and the dependent variable is switching. The type of research used is associative research with a quantitative approach by collecting primary data through a survey method by distributing questionnaires to 100 consumers who have used pertalite in Bengkalis. Data processing uses the SPSS 23 application. The data analysis used is descriptive analysis, classical assumption, simple linier regression, and t-test. Based on the tests carried out, the results of this study indicate that the product utilitarian has a positive and significant effect on the switching of premium to pertalite products. The quality T value product utilitarian 11.805 which shows that utilitarian affect switching then can be seen with the analysis R square 0.587, which means that 58.7% variables of Product Utilitariancan affect the variable of s Switching, and 41.3% Other variable that affect products switching outside of this study. Respondents prefer to switch premium products to Pertalite because the quality of Pertalite is good for vehicles, it is more economical and the materials used are more environmentally friendly.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | Product Utilitarian, Switching, Pertalite. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran |
||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Adminitrasi Bisnis Internasional A | ||||||||
| Date Deposited: | 24 Aug 2022 16:12 | ||||||||
| Last Modified: | 24 Aug 2022 16:12 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/4835 |
Actions (login required)
 |
View Item |
