The Effect of E-Service Quality and E-Satisfaction on Online Repurchase Intention (Study on Lazada Consumers in Bengkalis City)

Zahera, Rifka (2021) The Effect of E-Service Quality and E-Satisfaction on Online Repurchase Intention (Study on Lazada Consumers in Bengkalis City). Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This study aims to determine the effect of E-service Quality and Esatisfaction on Online Repurchase Intention, on Lazada consumers in Bengkalis. This type of research is causal associative research using a quantitative approach. Associative causal research is research that aims to determine the effect between two or more variables. The type of data used is primary data and secondary data obtained from questionnaires and literature study. The population in this study were all Bengkalis people who had installed the Lazada application on their smartphones and had at least twice shopped using the Lazada application. The sample in this study was 100 people. The sampling method used nonprobability sampling method with purposive sampling technique. The data analysis method used is descriptive statistical analysis, classical assumptions, correlation and regression analysis. The results showed that to determine the effect of e-service quality on repurchase intention to use the Lazada application partially, the effect of e-satisfaction on repurchase intention to use the Lazada application partially, the effect of e-service quality and e-satisfaction. on repurchase intentions in using the application. lazada to the Bengkalis Community simultaneously.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK UNSPECIFIED Maulana, Hutomo Atman Hutomomaulana@polbeng.ac.id NIDN0031088902
Uncontrolled Keywords:	E-service Quality, E-satisfaction, Repurchase Intention,
Subjects:	410 ILMU TEKNIK > 420 TEKNIK SIPIL DAN PERENCANAAN TATA RUANG > 428 Transportasi 410 ILMU TEKNIK > 430 ILMU KETEKNIKAN INDUSTRI > 432 Teknik Produksi (dan Atau Manufakturing) 410 ILMU TEKNIK > 450 TEKNIK ELEKTRO DAN INFORMATIKA > 459 Ilmu Komputer 550 ILMU EKONOMI > 560 ILMU EKONOMI > 561 Ekonomi Pembangunan 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran 580 ILMU SOSIAL HUMANIORA > 590 ILMU POLITIK > 594 Ilmu Administrasi (Niaga, Negara, Publik, Pembangunan, Dll) 580 ILMU SOSIAL HUMANIORA > 610 ILMU SOSIAL > 622 Ilmu Komunikasi 660 ILMU SENI, DESAIN DAN MEDIA > 700 ILMU MEDIA > 704 Grafika (dan Penerbitan) 660 ILMU SENI, DESAIN DAN MEDIA > 706 DESAIN > 709 Desain Produk
Depositing User:	Administrasi Bisnis Internasional B
Date Deposited:	19 Sep 2022 09:14
Last Modified:	19 Sep 2022 09:14
URI:	http://eprints.polbeng.ac.id/id/eprint/7205

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