Fitri, Intan Zulya (2021) Perencanaan dan Pembuatan Bisnis Keripik kaca Sigemoy (Tinjauan Aspek Pemasaran). Diploma thesis, POLITEKNIK NEGERI BENGKALIS.
|
Text (Abstract)
TA-5103181293-ABSTRAK.pdf - Submitted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (570kB) | Preview |
|
|
Text (Bab I Pendahuluan)
TA-5103181293-BAB I PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (613kB) | Preview |
|
|
Text (Daftar Pustaka)
TA-5103181293-DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Non-commercial Share Alike. Download (318kB) | Preview |
|
![[img]](http://eprints.polbeng.ac.id/style/images/fileicons/text.png) |
Text (Full Text)
TA-5103181293-Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB) |
Abstract
The purpose of this final project project is to find out how to plan and create a Keripik Kaca “Sigemoy”business, to find out the marketing strategy and determine the marketing mix that will be done in the Keripik Kaca “Sigemoy”business, to find out the obstacles encountered during the marketing process and the solutions that can be given from the constraints faced . In this final project uses 4 methods consisting of a project preparation plan, project implementation plan, project completion plan and project reporting plan. The results of the implementation of this final project are for the preparatory phase, in the marketing department, the first thing to do is to prepare capital, prepare equipment, choose packaging, and make a product label concept. The implementation stage is determining the product marketing strategy and product marketing mix, packaging and putting labels on the packaging, and marketing the product. The completion stage is done by selling the product at a predetermined price and promoting the melting Keripik Kaca “Sigemoy” products. For the time of implementation of this final project starting from November 15, 2020 to January 14, 2021 by promoting it through social media. The Keripik Kaca “Sigemoy”product project sets a selling price of Rp. 10,000 / pack. Project reporting consists of reporting on the implementation of project activities and financial statements on the implementation of project activities.
| Item Type: | Thesis (Diploma) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | Business Planning, Glass Chips“Sigemoy”, Marketing, Marketing Strategy | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Users 96 not found. | ||||||||
| Date Deposited: | 30 Aug 2021 01:23 | ||||||||
| Last Modified: | 30 Aug 2021 01:23 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/887 |
Actions (login required)
 |
View Item |
