Purnamasari, Dewi (2023) Marketing of Mimilk Goldates Product (Review Aspect of Marketing). Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This final project is entitled Marketing of Mimilk Goldates Product. The purpose of this final project is to find out the Marketing Mix, Marketing Strategy, constrains and solution faced during the implementation of this final project, the marketing mix 7P method: This product is made from milk, dates and honey, priced using the Mark Up Pricing method, social media promotiom (Whatsapp, Facebook and Instagram). Offline by offering it directly to consumers and leaving it in stores by receiving viewers from consumers. The marketing strategy for this product is to use STP (segmenting, targeting and positioning). Delivery of products to consumers is not on time. The solution is to comunicate with customers about delivery hours. The implementation of this final project start from August 1 to December 12, 2022. Completion of this Mimilk Goldates project is sold at a price of IDR 8,000/bottle. 585 bottle were sold for 23 sales with a profit of IDR 1,206,970.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Marketing Strategy, Marketing Mix, Mimilk Goldates Product | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | ABI B | ||||||||
| Date Deposited: | 15 Aug 2023 09:30 | ||||||||
| Last Modified: | 15 Aug 2023 09:30 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/9124 |
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