Pengaruh Faktor Sosial dan Perilaku Konsumen dengan Literasi Keuangan Sebagai Variabel Moderasi Terhadap Keputusan Boikot Produk Pro-Israel (Studi Kasus Mayarakat Kabupaten Bengkalis)

This study aims to determine the social factors and consumer behavior as well as financial literacy as moderating variables on the decision to boycott pro-Israel products in a case study of the Bengkalis Regency community. This study uses a quantitative approach using primary data. The population in this study was 98 respondents with a sampling technique using a purposive sample with a scale measurement using the snowball formula. The method in this study used the SPSS 25 program with multiple linear regression analysis techniques. The results of the decision show that the social factor variable has a positive and significant effect on the decision to boycott pro-Israel products with a sign value of 0.00. The social factor variable also has a positive effect on the decision to boycott pro-Israel products 0.041, as well as the financial literacy variable as a moderating variable that strengthens the relationship between social factors (X1) and consumer behavior (X2) the decision to boycott pro-Israel products (Y). M1 has a sign value of 0.028 and for the M2 variable has a sig value of 0.32, which means that all variables have a sig value <0.05. Thus, it can be concluded that everything is significant and has positive value.