Tiana, Feby Emy (2026) A Study on the MSME Growth of Cafe Print and Es Buah Rosiana at Polbeng Business Expo Chapter II. Other thesis, Politeknik Negeri Bengkalis.
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Abstract
This project, entitled “A Study on the MSME Growth of Cafe Print and Es Buah Rosiana at POLBENG Business Expo Chapter II,” was conducted to support and evaluate the growth of local MSMEs in Bengkalis through project-based activities. The project involved two MSMEs, Cafe Print and Es Buah Rosiana, which participated in the POLBENG Business Expo Chapter II. The activities included product promotion, assistance in preparing simple financial records, and support in implementing QRIS as a digital payment system during the expo. The results show that the expo activities had a positive impact on improving the brand visibility and business performance of the MSMEs. In addition, the project provided practical experience for students in supporting local MSME development.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Micro, Small, and Medium Enterprises (“MSMEs”), Business Expo, Promotion, Business Development Guide |
| Subjects: | 600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis 600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.89 – Pemasaran Digital / E-Marketing 600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.81 – Manajemen Penjualan |
| Divisions: | Jurusan Administrasi Niaga > Sarjana Terapan (D-IV) Administrasi Bisnis Internasional > SKRIPSI |
| Depositing User: | Administrasi Bisnis Internasional 2022 Kelas B |
| Date Deposited: | 02 Mar 2026 02:25 |
| Last Modified: | 02 Mar 2026 02:25 |
| URI: | https://eprints.polbeng.ac.id/id/eprint/4329 |
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