Case Study on the Liaison Officer and Business Consultant Role on MSMEs Jajanan Madina and Miso Bakso Cik Sarif at Polbeng Business Expo Chapter II

Sitompul, Abel Syahputri (2026) Case Study on the Liaison Officer and Business Consultant Role on MSMEs Jajanan Madina and Miso Bakso Cik Sarif at Polbeng Business Expo Chapter II. Other thesis, Politeknik Negeri Bengkalis.

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Abstract

Polbeng Business Expo Chapter II is a business exhibition organized by the Bengkalis State Polytechnic to showcase the creativity of students and local MSMEs, particularly Jajanan Madina and Miso Bakso Cik Sarif, in order to support economic growth in the Bengkalis region. This study examines the role of Liaison Officers and Business Consultants in improving MSME digital marketing strategies through the creation of business profiles, 30-day digital marketing strategies, profile videos, 30 catalogs and promotional videos, expo transaction financial reports, and QRIS implementation. Conducted over 7 months with a 3- day expo in May 2025 on campus, this project aims to expand the market reach of SMEs, increase sales, and provide benefits to students, SMEs, and stakeholders through digital innovation and collaboration.

Item Type: Thesis (Other)
Uncontrolled Keywords: Business Expo,MSMEs,Digital Marketing Strategy,Expo
Subjects: 600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.800 – Pemasaran Umum
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.89 – Pemasaran Digital / E-Marketing
Divisions: Jurusan Administrasi Niaga > Sarjana Terapan (D-IV) Administrasi Bisnis Internasional > SKRIPSI
Depositing User: Administrasi Bisnis Internasional 2022 Kelas B
Date Deposited: 09 Apr 2026 03:09
Last Modified: 09 Apr 2026 03:10
URI: https://eprints.polbeng.ac.id/id/eprint/5003

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