Digital Marketing Assistance For MSMES Assisted By PHR-POLBENG In Duri Mandau District (Case Study Of MSMES Mutiara Sikumbang & PKK MANDAU)

Hutagalung, Dumaida Meylani (2025) Digital Marketing Assistance For MSMES Assisted By PHR-POLBENG In Duri Mandau District (Case Study Of MSMES Mutiara Sikumbang & PKK MANDAU). Other thesis, Politeknik Negeri Bengkalis.

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Abstract

The purpose of the MSME mentoring activities by PT PHR-Polbeng in Duri is to identify the effectiveness of digital marketing mentoring on the development of micro, small and medium enterprises (MSMEs) assisted by PHR-Polbeng in Mandau District, Bengkalis Regency. This assistance significantly increases the visibility of MSME businesses, attracts new customers, and maintains the existing customer base. In addition, this activity helps MSMEs improve professionalism
through training in financial management and content production. The methods used include planning marketing strategies, creating product catalogs, profile videos, and managing social media platforms such as Instagram, Facebook, and TikTok. The main objective of this final project is to assist MSMEs that meet certain criteria in promoting their products through social media such as Instagram, TikTok, and Facebook. This mentoring process includes strategies for using social media to introduce products, receive customer suggestions, and improve the online media presence of MSMEs. By promoting through social media, it is expected that
MSMEs can reach a wider target market and strengthen their competitiveness in today's digital era.

Item Type: Thesis (Other)
Uncontrolled Keywords: MSMEs, Digital Marketing, Marketing Strategy.
Subjects: 600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 650 – Manajemen dan Administrasi Bisnis
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658 – Manajemen Umum > 658.3 – Manajemen Sumber Daya Manusia (SDM)
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.89 – Pemasaran Digital / E-Marketing
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.812 – Layanan Pelanggan (Customer Service)
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.84 – Perilaku Konsumen (Consumer Behavior)
600 – ILMU TEKNIK DAN ILMU TERAPAN > 650 – Manajemen dan Administrasi Bisnis > 658.8 – Pemasaran (Marketing) > 658.88 – Pemasaran Internasional
Divisions: Jurusan Administrasi Niaga > Sarjana Terapan (D-IV) Administrasi Bisnis Internasional > SKRIPSI
Depositing User: ABI Kelas C 2021
Date Deposited: 02 Jul 2025 01:31
Last Modified: 02 Jul 2025 01:31
URI: https://eprints.polbeng.ac.id/id/eprint/531

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