Analisis Pengaruh Lokasi Dan Fasilitas Terhadap Kepuasan Konsumen Di Kafe Zamatra (Studi Kasus pada Masyarakat Kecamatan Bengkalis)

This study aims to analyze the influence of location and facilities on customer satisfaction at Kafe Zamatra. This study employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to 100 respondents selected using a purposive sampling technique. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS version 25. The results showed that location and facilities simultaneously had a positive and significant effect on customer satisfaction at Kafe Zamatra. Partially, location had a positive and significant effect on customer satisfaction, and facilities had a positive and significant effect on customer satisfaction. The results of the regression analysis indicated that location was the most dominant variable influencing customer satisfaction. The coefficient of determination of 76.7% indicated that variations in customer satisfaction could be explained by location and facilities, while the remaining 23.3% was influenced by other factors not examined in this study.