Implementasi Digital Marketing Pada Umkm Oci Flanel Desa Teluk Pambang Kecamatan Bantan

This project aims to analyze the marketing mix and implement digital marketing for the UMKM "Ocii Flanel," as well as to identify the challenges and solutions associated with this implementation. The methods employed include SWOT analysis, STP analysis (Segmenting, Targeting, Positioning), setting up a Google My Business profile, selecting social media platforms, creating a content calendar, and producing promotional content for digital marketing purposes. The project results indicate that implementing digital marketing via Instagram (ocii.flanel), TikTok (Ocii Flanel Bengkalis), Facebook (Ocii Flanel Bengkalis), and Google My Business expanded the promotional reach and made it easier for consumers to access business information. Several challenges arose during the project, including difficulties in generating ideas and capturing photos and videos, as well as limitations regarding documentation and editing equipment. Solutions implemented to address these issues included consulting references from similar UMKM social media accounts and maximizing the use of features available in the free version of CapCut.