Peningkatan Implementasi Digital Marketing Pada Umkm Cafe Salero Nah Baya Di Desa Teluk Pambang

This project aims to analyze the marketing mix, implement digital marketing UMKM Cafe Salero Nah Baya, and identify the obstacles and solutions in implementing digital marketing. The methods used include SWOT analysis, STP analysis (Segmenting, Targeting, Positioning), creating Google My Business, selecting social media platforms, preparing a content calendar, and creating promotional content as a digital marketing medium. The results of the project show that the implementation of digital marketing through Instagram (pondoksaleronahbaya2023), TikTok (Warung Salero Nah Baya), Facebook(PondokSalero Nah Baya), and Google My Business can expand promotional reach and make it easier for consumers to obtain business information. During the implementation of the project, several obstacles were encountered, including difficulties in communicating with the owner and internet connection problems. The solutions implemented to overcome these obstacles were visiting the UMKM location directly and ensuring that the devices used were connected to a strong and stable Wi-Fi network.