Penerapan Digital Marketing Pada keripik Pedas Mak Asih, Keripik Tempe Cemilan Makusu dan Rengginang Mak Odah di Desa Pematang Duku Timur

This final project was conducted to determine how the application of digital marketing to promote products in MSMEs Mak Asih Spicy Chips, Makusu Snack Tempe Chips, and Mak Odah Rengginang located in Pematang Duku Timur Village, Bengkalis Regency. The main objective of this project is to help business actors in expanding market reach and increasing product appeal through digital media. The methods used are Strength, Weaknesses, Opportunities, Threats (SWOT) analysis, and Segmenting, Targeting, Positioning (STP). The digital marketing strategies implemented include the use of social media (Instagram, Facebook, Tiktok and Whatsapp Business), the creation of a Google My Business account, and the use of the Shopee Marketplace. The project results show that the use of social media plays an important role in increasing brand awareness and consumer purchasing interest. However, obstacles are still found such as a lack of technological understanding from business actors and limited ideas in creating attractive digital content. The solution is to provide ongoing mentoring and training so that digital marketing strategies can be implemented optimally, providing long-term impacts on business sustainability and continuously seeking reference ideas from various sources to get interesting content ideas.