Penerapan Digital Marketing Pada Handcraft Lidi Sawit “Rezki Kreasi Lidi”

This thesis project aims to implement Digital Marketing on palm leaf crafts "Rezki Kreasi Lidi". The development of digital technology provides opportunities for MSMEs to improve marketing and business competitiveness through Digital Marketing. However, Rezki Kreasi Lidi, an MSME located in Dumai City, still faces limitations in Digital Marketing, as product promotion has been carried out only through simple conventional methods and digital media has not been uti-lized optimally. This final project aims to analyze the marketing mix, examine the implementation of Digital Marketing at Rezki Kreasi Lidi, and identify the challenges and solutions encountered during its implementation. The project was carried out by optimizing Google My Business, creat-ing business Social Media accounts, and developing digital promotional content. The methods used included observation, SWOT analysis, STP analysis, content calendar preparation, and Digital Marketing assistance. The results indicate an increase in business visibility, broader marketing reach, active use of Social Media platforms, and an increase in monthly business rev-enue from approximately IDR 500,000 to IDR 735,000. These findings demonstrate that Digital Marketing can enhance the competitiveness of palm frond handicraft MSMEs in the digital era.