Analisis Pengaruh Metode Pembayaran QRIS Terhadap Kepuasan Konsumen Pada Alfamart Bengkalis

This study aims to analyze the effect of the Quick Response Code Indonesian Standard (QRIS) payment method on consumer satisfaction at Alfamart Bengkalis. This study employed a quantitative approach with an associative research design. The sample consisted of 100 respondents selected using a purposive sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using IBM SPSS Statistics Version 20, including validity, reliability, classical assumption, simple linear regression, coefficient of determination (R²), and t-test analyses. The results showed that the QRIS payment method variable obtained a mean score of 4.08 (high category), while the consumer satisfaction variable obtained a mean score of 4.17 (high category). The simple linear regression equation was Y = 8.804 + 1.472X, indicating that every one-unit increase in the QRIS payment method variable increases consumer satisfaction by 1.472 units. The hypothesis testing results revealed that the QRIS payment method has a positive and significant effect on consumer satisfaction at Alfamart Bengkalis. Therefore, the alternative hypothesis (Ha) was accepted, while the null hypothesis (H₀) was rejected.