Penerapan Pemasaran Digital Melalui Media Sosial Dalam Meningkatkan Penjualan Umkm Ayam Geprek Aflahal Di Kecamatan Bengkalis

The purpose of this study is to analyze the implementation of digital marketing through social media in increasing sales at Ayam Geprek Aflahal MSME in Bengkalis District. This study uses a qualitative descriptive method by applying SWOT (Strengths, Weaknesses, Opportunities, Threats) and STP (Segmenting, Targeting, Positioning) analyses as the basis for developing digital marketing strategies. The digital marketing implementation was carried out through the creation and management of social media accounts including Instagram, TikTok, Facebook, developing content calendars, creating promotional photo and video content, and utilizing Google Business Profile and the Maxim Merchant marketplace as marketing media.The results show that digital marketing implementation successfully expands promotional reach, enhances brand awareness among the public, improves consumer interaction, and significantly increases sales for Ayam Geprek Aflahal. During the project, several obstacles were encountered, such as the owner's limited digital marketing knowledge, inconsistent content creation, and suboptimal skills in leveraging social media features.The solutions provided include educating the owner on digital marketing, designing a content calendar for publication guidance, optimizing Canva and CapCut for content creation, and maximizing social media features to boost promotional and sales effectiveness