Implementasi Digital Marketing pada UMKM “Otak Otak Singapur” Di Bengkalis

This project aims to implement digital marketing at Singapur Brain Brain MSME in Bengkalis to improve business competitiveness and expand market reach. The methods used include SWOT and STP analysis to understand the internal and external conditions of the business, as well as digital marketing strategies through Instagram, TikTok, WhatsApp Business, Google My Business, and Maxim marketplace. Based on the insight dashboard, the Instagram account managed to reach 5,817 accounts with 10.357 Views and a total of 133 followers. TikTok recorded a total audience of 12.177 with significant growth in interactions and 183 followers. WhatsApp Business facilitated the ordering process and product catalog, with an increase in faster customer response. The STP strategy targeted the youth and foodie segments, positioning it as a signature grilled snack that excels in flavor. The project results showed an increase in business visibility, customer interaction, and brand awareness. The contribution of this project is the development of an applicable and sustainable data-based digital marketing strategy, which can be a reference for culinary MSME players in facing digital competition.