Analisis Pengaruh Promosi Media Sosial Instagram Terhadap Minat Beli Konsumen Pada Bos Salad Bengkalis

This research is associative research which aims to analyze the influence of Instagram promotions on buying interest in Boss Salad Bengkalis. The population in this study were followers of the Bengkalis Salad Boss. The sampling technique used probability sampling technique. Respondents were 100 Bengkalis people who follow the Bengkalis Salad Boss Instagram account and used primary data (questionnaire). The correlation coefficient is positive and in the same direction as 0.686. The simple linear regression equation has a positive value at Y = 6.736 + 0.885X and the coefficient of determination shows 0.490, which means that Instagram social media promotions influence consumer buying interest by 49%. The T test results show that the t_count value is 10.236, which is greater than t_table 1.984, which means that H0 is rejected and Ha is accepted. This states that the Instagram social media promotion variable influences consumer buying interest