Implementasi Digital Marketing Pada Umkm “Cireng Mang Ade” Di Bengkalis

This project aims to implement digital marketing strategies for the MSME “Cireng Mang Ade” in Bengkalis to expand market reach and increase product sales. Another objective is to comprehensively analyze the business conditions and evaluate the effectiveness of digital strategies in supporting MSME development. The methods used include SWOT and STP analysis to understand the internal and external conditions of the business, followed by the formulation and implementation of digital marketing strategies through social media platforms (Instagram and Facebook), the creation of a Google My Business account, and the use of the Maxim marketplace for product promotion and delivery. During its implementation, the project also involved preparing a content calendar, creating visual and informative content, and evaluating audience engagement with digital marketing activities. The results showed improved business visibility, growth in social media followers, and increased consumer interest in purchasing. However, several challenges were encountered, such as limited content ideas, low initial engagement, and intense competition from similar products. To overcome these issues, solutions such as sourcing content inspiration from various references, enhancing visual content quality, and scheduling regular posts were applied. This research contributed directly to the development of “Cireng Mang Ade” and serves as a practical reference for other MSMEs seeking to implement digital marketing effectively and sustainably, especially in areas where the use of digital platforms for promotion remains limited