Lismarisha, Fatimah (2024) Penerapan Digital Marketing Pada Umkm Bolu Kecik By Betha Cake Di Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This final project is entitled Application of Digital Marketing in Bolu Kecik MSMEs by Betha Cake. The aim of this final project is to analyze SWOT (Strength, Weakness, Opportunity, Threats), to analyze STP (Segmenting, Targeting, Positioning), to analyze the implementation of marketing mix strategies, to find out the application of digital marketing in determining the marketing strategy of Bolu Kecik By Betha Cake, as well as to find out what problems are occurring and find solutions to problems that occur at the Bolu Kecik By Betha Cake UMKM in Bengkalis. The final results of this project show that the application of digital marketing at Bolu Kecik By Betha Cake MSMEs has increased significantly by exploring various digital marketing methods that are effective in increasing business growth. The obstacles faced are tight competition and limited content ideas. The solution is to focus on the uniqueness of the product by strengthening the branding of the UMKM Bolu Kecik By Betha Cake by emphasizing the uniqueness and quality, continuous analysis and optimization by seeking inspiration from various sources for content ideas.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Implementation, Digital Marketing, Bolu Kecik MSMEs by Betha Cake. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 23 Aug 2024 14:06 | ||||||||
| Last Modified: | 23 Aug 2024 14:06 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13589 |
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