Penerapan Digital Marketing Pada UMKM “Mie Setan” Di Sungai Pakning

Romadhini, Ririn (2024) Penerapan Digital Marketing Pada UMKM “Mie Setan” Di Sungai Pakning. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

This final project is entitled Application of Digital Marketing to MSMEs (Micro, Small and Medium Enterprises) "Mie Setan" in Sungai Pakning. The aim of this final project is to implement digital marketing from the "Mie Setan MSMEs in Sungai Pakning", to apply STP (Segmenting, Targeting, Positioning) to the "Mie Setan MSMEs in Sungai Pakning", to find out Strengths, Weaknesses, Opportunities, Threats (SWOT) on "Mie Setan SMEs in the Sungai Pakning", to find out what obstacles are occurring and find solutions to the problems that occur at Mie Setan MSMEs in the Sungai Pakning. The final results of this project show that the application of digital marketing to Mie Satan MSMEs has seen a significant increase in the application of digital marketing to Mie Satan MSMEs on the Instagram platform in increasing market share growth. The obstacle faced is tight competition. The solution is to be more extra in branding or promotion on Social Media as well as creating more unique and interesting content so that consumers are interested in buying Mie Satan MSME products.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Bustami, Bustami bustami@polbeng.ac.id NIDN0001048306
Uncontrolled Keywords:	Application, Digital Marketing, Mie Setan MSMEs
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR
Depositing User:	Bisnis Digital
Date Deposited:	24 Aug 2024 06:26
Last Modified:	24 Aug 2024 06:26
URI:	http://eprints.polbeng.ac.id/id/eprint/13655

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