Sabariah, Sabariah (2024) Penerapan Pemasaran Digital Dalam Meningkatkan Usaha Pada Umkm “Deerly Cake” Di Kecamatan Rupat. Undergraduate thesis, Politeknik Negeri Bengkalis.
![[img]](http://eprints.polbeng.ac.id/style/images/fileicons/text.png) |
Text (Abstact)
1. Skripsi-5103201498-Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (461kB) |
|
Text (Bab I Pendahuluan)
2. Skripsi-5103201498-Bab I Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (542kB) |
|
Text (Daftar Pustaka)
3. Skripsi-5103201498-Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (185kB) |
|
Text (Full Text)
4. Skripsi-5103201498-Full Text.pdf - Submitted Version Restricted to Registered users only Available under License Creative Commons Attribution Share Alike. Download (2MB) | Request a copy |
Abstract
This project is entitled Application of Digital Marketing in Increasing Business at "Deerly Cake" MSMEs in Rupat District. The aim of this project is to analyze Strengths, Weaknesses, Opportunities, Threats (SWOT) in "Deerly Cake" MSMEs in Rupat District, to analyze Segmenting, Targeting and Positioning in "Deerly Cake" MSMEs in Rupat District, to analyze the Implementation of Marketing Mix Strategy ( Marketing Mix) at "Deerly Cake" MSMEs in Rupat District, to find out the application of digital marketing in determining marketing strategies at "Deerly Cake" MSMEs in Rupat District, to find out the obstacles and solutions faced during the digital marketing process at "Deerly Cake" MSMEs in Rupat District. The final results of this project show that the application of digital marketing in increasing business at "Deerly Cake" MSMEs has seen a significant increase in digital marketing at "Deerly Cake" MSMEs on the Instagram platform in increasing sales. The obstacles faced are intense competition and a lack of understanding of digital marketing ideas. The solution is to be more aggressive in promoting the "Deerly Cake" product on social media, creating more interesting and direct content so that consumers are interested in buying the "Deerly Cake" product. Gaining a broader understanding of Digital Marketing can develop innovations for the "Deerly Cake" product and build communication with consumers with a wider reach.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | Digital Marketing, Increasing, “Deerly Cake” MSMEs | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 24 Aug 2024 06:48 | ||||||||
| Last Modified: | 24 Aug 2024 06:48 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13662 |
Actions (login required)
 |
View Item |
