Irfi, Ifzi (2021) Perencanaan Bisnis dan Pembuatan Lampu Tidur “Nlzi ( Night Lamp Ifzi)” (Tinjauan Aspek Pemasaran). Diploma thesis, Politeknik Negeri Bengkalis.
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Abstract
This final project aims to produce the "NLZI (Night Lamp Ifzi)" night lamp and market it in Bengkalis District, besides that it also determines the right marketing strategy in marketing the "NLZI ( Night Lamp Ifzi)" night lamp and finds out the constraints and solutions during the implementation of the "NLZI ( Night Lamp Ifzi)" sleep lamp activity. The results of the implementation of this final project consist of a project preparation plan, project implementation plan, project completion plan and project reporting plan. In the preparation stage, the most important thing to prepare is capital preparation, preparing tools and materials, knowing STP, knowing the Marketing Mix, surveying locations to market. In the implementation phase of this project, packaging of the product is carried out. Meanwhile, in the project completion stage, namely marketing products that have been packaged, have been sold. The project reporting consists of project implementation reports and project implementation financial reports as much as 4 times the marketing process.
| Item Type: | Thesis (Diploma) | ||||||||
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| Uncontrolled Keywords: | Lighting, Palm Oil, Marketing Mix, Marketing | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran |
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| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Administrasi Bisnis A | ||||||||
| Date Deposited: | 19 Oct 2021 08:16 | ||||||||
| Last Modified: | 19 Oct 2021 08:16 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/2486 |
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