Studi deskriptif tentang tahapan pada proses keputusan pembelian air minum isi ulang Studi Kasus Pada Masyarakat Bengkalis

Azimurrohman, M. (2022) Studi deskriptif tentang tahapan pada proses keputusan pembelian air minum isi ulang Studi Kasus Pada Masyarakat Bengkalis. Diploma thesis, Politeknik Negeri Bengkalis.

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Abstract

This study aims to determine a descriptive study of the stages in the decision process of buying refilled drinking water. The object of this research is consumers who use refilled drinking water in the Bengkalis community, which are 46 men and 54 women. The type of research used in this study is an observational research by distributing questionnaires to 100 respondents using probability sampling method with simple random sampling The results of respondents' responses about problem recognition are very high, with a mean of 3,34, regarding information search is high with a mean of 4,07 regarding alternative evaluation is high with a mean 4,17, regarding the purchase decision is high with a mean of 4,16, regarding post-loading behavior is high with a mean of 4,20.

Item Type: Thesis (Diploma)
Contributors:
ContributionContributorsEmailNIDN/NIDK
Thesis advisorSunarto, Nazrantikaranti_188@gmail.comNIDN0008118402
Uncontrolled Keywords: Refilled Drinking Water, Purchase Decision, Stages Of The Purchase Decision process.
Subjects: 550 ILMU EKONOMI > 560 ILMU EKONOMI > 562 Akuntansi
550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen
Divisions: Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR
Depositing User: Users 376 not found.
Date Deposited: 24 Aug 2022 16:09
Last Modified: 20 Sep 2022 16:23
URI: http://eprints.polbeng.ac.id/id/eprint/4830

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