Silvia, Silvia (2022) Studi Deskriptif Minat Beli Konsumen Pada Toko Serba 35 di Bengkalis (Studi Kasus Pada Masyarakat Bengkalis). Diploma thesis, Politeknik Negeri Bengkalis.
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Abstract
Buying interest is influenced by the characteristics of the buyer itself, in the form of transactional interest, reference interest, preferential interest, and exploration interest. Purchase will judge based on the factors it has. This study aims to determine the factors that influence consumer buying interest decisions at 35 department stores in the city of Bengkalis. This type of research is descriptive which was conducted by distributing questionnaires to 100 respondents using non-probability sampling method. The results of this study indicate that transactional interest gets an average score of 4.18 belonging to the high class, referential interest gets an average score of 4.11 belongs to the high class, personality and preferential interest gets an average score of 1.02 belongs to the very low class, exploratory interest got a mean score of 1.07 classified as very low class. So the most dominant factor influencing purchasing decisions in the city of Bengkalis 35 is transactional interest, while the lowest factor influencing purchasingdecisions in the city of Bengkalis 35 is preferential interest.
| Item Type: | Thesis (Diploma) | ||||||||
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| Uncontrolled Keywords: | Bengkalis, Buying Interest, Consumers, Convenience Store 35 | ||||||||
| Subjects: | 550 ILMU EKONOMI > 560 ILMU EKONOMI > 561 Ekonomi Pembangunan 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 579 Bidang Manajemen Yang Belum Tercantum |
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| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Users 376 not found. | ||||||||
| Date Deposited: | 25 Aug 2022 22:19 | ||||||||
| Last Modified: | 25 Aug 2022 22:19 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/5065 |
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