Kartika, Wendi (2021) Pengaruh Kualitas Terhadap Minat Beli Produk Branded Sepatu/Tas Tiruan (Kw). Diploma thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to determine and analyze effect of quality on the interest of buying of branded imitation shoes/bags product. This type of research is a type of associative research. Data were collected in the form of a questionnaire with a non-probability sampling method, namely purposive sampling technique. Samples were taken as many as 100 respondents, namely people who have bought artificial branded imitation shoes/bags product. The results of the descriptive analysis of the quality variable can be seen that the mean average score is 3.78 and is included in the High class category. While the results of the descriptive analysis of the Purchase Interest variable can be seen that the mean average score is 3.63 and is included in the High class category. From the results of the calculation of the significance test of the quality variable, it can be seen that t count 12.865> t table 1.984 with sig 0.000 <α = 0.05. Thus it can be concluded that quality has a positive and significant effect on purchase intention, so that the alternative hypothesis Ha is accepted and Ho is rejected. The value of the correlation or relationship (R) is 0.793 and a large R square or the so-called coefficient of determination (KD) is 0.628, which means that quality affects purchase interest by 62.8% and the rest is influenced by other factors which is not discussed in this final project.
| Item Type: | Thesis (Diploma) | ||||||||
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| Uncontrolled Keywords: | Branded, Quality, Purchase Interest, Imitation Products | ||||||||
| Subjects: | 580 ILMU SOSIAL HUMANIORA > 590 ILMU POLITIK > 594 Ilmu Administrasi (Niaga, Negara, Publik, Pembangunan, Dll) | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Diploma Tiga Administrasi Bisnis > TUGAS AKHIR | ||||||||
| Depositing User: | Users 91 not found. | ||||||||
| Date Deposited: | 29 Aug 2021 23:38 | ||||||||
| Last Modified: | 29 Aug 2021 23:38 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/598 |
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