Shahira, Naatja (2022) Comparative Analysis on Mineral Water Brand Association Between Aqua and Le Minerale in Bengkalis City. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to analyze the comparison of brand associations of aqua and lee minerals in Bengkalis City. In today's conditions, in order for a business to really stand out among other brands a brand must have a unique emotional connection, there are many things to increase the competitiveness of a product, especially aqua and lee minerale. This type of research is a comparative research with quantitative and qualitative methods. The population in this study is the people of Bengkalis city who consume aqua and lee mineralee. The number of samples in this study was 100 people. Analysis of the data used is descriptive statistics. The dimensions used to measure the brand association between aqua and lee minerale are taste, price, brand, and market share. The attractiveness of the people of Bengkalis City is more for lee minerale with an average value of 4.24 compared to aqua with an average value of 4.22. The results of this study indicate that the comparison and interest of the Bengkalis community towards lee minerale is seen from the aspect of taste and price, while aqua is seen from the aspect of price and market share.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Brand Association, Taste, Price, Brand, Market | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 571 Manajemen | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | Adminitrasi Bisnis Internasional A | ||||||||
| Date Deposited: | 06 Oct 2022 10:37 | ||||||||
| Last Modified: | 06 Oct 2022 10:37 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/7504 |
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