Mellisa, Mellisa (2023) Pengaruh Literasi Keuangan, Promosi Penjualan, Dan Gaya Hidup Terhadap Perilaku Konsumtif Pengguna Paylater. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The purpose of this study was to determine: (1) the effect of financial literacy on the consumptive behavior of paylater users. (2) the effect of sales promotion on the consumptive behavior of paylater users. (3) the effect of lifestyle on the consumptive behavior of paylater users. (5) the effect of financial literacy, sales promotion, and lifestyle on the consumptive behavior of paylater users. This research is a type of quantitative research using primary data sources (questionnaires). The sampling technique used purposive sampling with a total of 71 respondents. Data collection used a questionnaire via google form and was analyzed using a hypothesis test (T test) and (F test). The results of the study show that: (1) there is an effect of financial literacy on the consumptive behavior of paylater users. (2) there is no effect of sales promotion on the consumptive behavior of paylater users. (3) there is an effect of income on the consumptive behavior of paylater users. (4) there is an effect of lifestyle on the consumptive behavior of paylater users. (5) there is a simultaneous effect of financial literacy, sales promotion, income and lifestyle on the consumptive behavior of paylater users
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Financial Literacy, Sales Promotion, Lifestyle, and Paylater | ||||||||
| Subjects: | 550 ILMU EKONOMI > 560 ILMU EKONOMI > 562 Akuntansi | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Akuntansi Keuangan Publik > TUGAS AKHIR | ||||||||
| Depositing User: | AKP B | ||||||||
| Date Deposited: | 21 Aug 2023 11:38 | ||||||||
| Last Modified: | 21 Aug 2023 11:38 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/9364 |
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