Syafika, Ayu (2024) Financial Reporting And Digital Marketing Support On Msmes In Duri (Case Study: Rumah Jahit Lestari ). Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
The mentoring efforts of PHR-Polbeng-assisted MSMEs in Mandau District aim to improve the recording of financial statements and optimize MSME sales through digital marketing. As an example, a case study was conducted at Rumah Jahit Lestari Duri to illustrate how to practically implement the strategy. Assistance is carried out with a focus on increasing the effectiveness and efficiency of marketing MSME products and improving financial records. The main objective of the project was to support Rumah Jahit Lestari in improving their financial records and promoting MSME products through social media such as Facebook, Instagram, and WhatsApp. The assistance involves a strategy that focuses on utilizing social media to introduce products, gather feedback from customers, and increase MSMEs' online presence.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Rumah Jahit Lestari, Financial Reporting, Digital Marketing, MSMEs. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR | ||||||||
| Depositing User: | ABI B 2024 | ||||||||
| Date Deposited: | 22 Jul 2024 01:21 | ||||||||
| Last Modified: | 22 Jul 2024 01:21 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/12698 |
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