The Application Of A Cost Plus Pricing Method In Determining The Selling Price Of Roti Canai Mira Akbar

Cantika, Rasta Ikra (2024) The Application Of A Cost Plus Pricing Method In Determining The Selling Price Of Roti Canai Mira Akbar. Undergraduate thesis, Politeknik Negeri Bengkalis.

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Abstract

Roti Canai is a typical food of the Bengkalis area. Roti Canai is a food originating from Indian food which is processed by the people of Bengkalis and will be used as a business. At UMKM Desa Kuala Alam, Roti Canai is made into a product that is sold to the public or sold wholesale. This research aims to make Roti Canai which will be managed by the Kuala Alam Village MSMEs. This research uses qualitative methods by conducting interviews, literature studies, documentation studies and drawing conclusions. The results of this research determine the selling price of Roti Canai before and after processing that meets standards. The marketing channel for MSMEs is the most profitable marketing channel, namely the level 1 marketing channel which runs from MSMEs to consumers. where MSMEs do not have to accommodate all requests from existing wholesalers because Roti Canai is limited in quantity.

Item Type:	Thesis (Undergraduate)
Contributors:	Contribution Contributors Email NIDN/NIDK Thesis advisor Pratama, Adrian Irnanda adrianirnanda@gmail.com NIDN0017118904
Uncontrolled Keywords:	Variabel Cost of goods sold, Cost plus pricing, and Selling price
Subjects:	550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran
Divisions:	Jurusan Administrasi Bisnis > Sarjana Terapan Administrasi Bisnis Internasional > TUGAS AKHIR
Depositing User:	ABI C 2024
Date Deposited:	25 Jul 2024 01:39
Last Modified:	25 Jul 2024 01:39
URI:	http://eprints.polbeng.ac.id/id/eprint/12722

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