Masta, Simarmata (2024) Pengaruh Iklan Media Sosial Terhadap Minat Beli Konsumen Pondok Ikan Bakar New Normal Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
This study aims to determine the effect of social media advertising on the purchasing interest of customers of Pondok Ikan Bakar New Normal Bengkalis. The type of research used is associative. The population is the Bengkalis community and the community who know Pondok Ikan Bakar New Normal. The sampling technique in this study is Nonprobability Sampling, with a sample size of 100 Prospective Consumers. The data analysis method uses descriptive methods and Simple Linear Regression Analysis. The descriptive results of the purchasing interest variable have an average mean score of 4.31 and are included in the very high category. While the results of the descriptive analysis of the social media advertising variable have an average mean score of 4.28 and are included in the very high category. From the results of the calculation of the significance test of the social media advertising variable, it can be seen below tcount 25.425> ttable 1.984 with a significance of 0.000 <a = 0.05. Thus it can be concluded that social media advertising has a positive and significant effect on consumer purchasing interest so that the alternative hypothesis Ha is accepted and Ho is rejected. The correlation value (R) is 0.932 and the R Square is 0.869, which means that social media advertising influences consumer purchasing interest by 86.9% and the rest is influenced by other variables. Keywords: Social Media Ads, Buying Interest
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | Social Media Ads, Buying Interest | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran 580 ILMU SOSIAL HUMANIORA > 590 ILMU POLITIK > 594 Ilmu Administrasi (Niaga, Negara, Publik, Pembangunan, Dll) |
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| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 22 Aug 2024 10:32 | ||||||||
| Last Modified: | 22 Aug 2024 10:32 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13313 |
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