Ferdiansyah, Ferdiansyah (2024) Implementasi Digital Marketing Dalam Membantu Penjualan Usaha Martabak Dorayaki Bengkalis. Undergraduate thesis, Politeknik Negeri Bengkalis.
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Abstract
Digital technology has changed the way businesses interact with consumers, enabling direct and interactive communication through social media platforms, emailing business partners from around the world. Digital marketing training for UMKM uses digital marketing to market their products even if they only use social media. Electronic commerce (e-commerce) is a way to do marketing digitally. This thesis aims to carry out “Implementation of digital marketing at UMKM Martabak and Cake Dorayaki Bengkalis, while the specific objectives are to find out the implementation of digital marketing, to find out the marketing mix, to find out the SWOT analysis, and to find out the obstacles and solutions at UMKM Martabak and Cake Dorayaki Bengkalis. The method of implementing the digital marketing implementation project at UMKM Martabak and Kue Dorayaki Bengkalis is the preparation plan, implementation plan, completion plan, and project reporting plan. The results of this project activity show a significant increase on Instagram and Google My Business. UMKM business accounts managed to reach many customers and attract buying interest, increase business visibility and brand awareness. The obstacles faced are obstacles such as unstable internet connectivity, and constraints on laptop devices that are less supportive in the content creation process. The solution that can be done is to ensure that the device is connected through a stable wi-fi network and to clean the laptop device from garbage or unwanted data files. This aims to overcome the obstacles that arise during the digital marketing implementation process.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Uncontrolled Keywords: | digital marketing, umkm, google my business, Martabak and Dorayaki Cake Bengkalis business. | ||||||||
| Subjects: | 550 ILMU EKONOMI > 570 ILMU MANAJEMEN > 574 Pemasaran | ||||||||
| Divisions: | Jurusan Administrasi Bisnis > Sarjana Terapan Bisnis Digital > TUGAS AKHIR | ||||||||
| Depositing User: | Bisnis Digital | ||||||||
| Date Deposited: | 23 Aug 2024 02:56 | ||||||||
| Last Modified: | 23 Aug 2024 02:56 | ||||||||
| URI: | http://eprints.polbeng.ac.id/id/eprint/13314 |
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